Insights on AI-powered user engagement & conversion

Monthly deep-dives on how AI agents are reshaping discovery, research and purchase decisions across high-intent journeys.

Product & Technology

The Complete Guide to LLM Evaluations

Part I - The Foundations & Reliability Checks

Understanding why traditional testing fails for AI, the two main categories of evals, how to use public benchmarks (MMLU, HumanEval, GSM8K, Chatbot Arena) for model selection, and deterministic evals (JSON validation, regex matching, code execution) for reliability checks.

18 Dec 2025 8 min read

Product & Technology

The Complete Guide to LLM Evaluations

Part II - The Cognitive Engine

Master the RAG Triad (context relevance, faithfulness, answer relevance) and LLM-as-a-judge patterns (direct scoring, pairwise comparison, chain-of-thought reasoning). Learn how to evaluate context-aware systems and handle judge bias.

18 Dec 2025 12 min read

Product & Technology

The Complete Guide to LLM Evaluations

Part III - The Strategy & Implementation Guide

Practical implementation guide: use case strategies, step-by-step instructions for building your first eval, common mistakes to avoid, tool selection (build vs. frameworks vs. hosted), and a 90-day rollout roadmap.

18 Dec 2025 10 min read

Lending & Insurance

Stuck in Neutral: How Inertia Is Stalling India’s Lending and Insurance Revolution

India’s lending and insurance slowdown isn’t about competition—it’s about inertia. Fear, low trust, and information gaps stop users before they even start. AI-driven personalization, local language support, and better timing can finally break this cycle.

19 Nov 2025 12 min read