Insights on AI-powered user engagement & conversion
Monthly deep-dives on how AI agents are reshaping discovery, research and purchase decisions across high-intent journeys.
Product & Technology
Part I - The Foundations & Reliability Checks
Understanding why traditional testing fails for AI, the two main categories of evals, how to use public benchmarks (MMLU, HumanEval, GSM8K, Chatbot Arena) for model selection, and deterministic evals (JSON validation, regex matching, code execution) for reliability checks.
Product & Technology
Part II - The Cognitive Engine
Master the RAG Triad (context relevance, faithfulness, answer relevance) and LLM-as-a-judge patterns (direct scoring, pairwise comparison, chain-of-thought reasoning). Learn how to evaluate context-aware systems and handle judge bias.
Product & Technology
Part III - The Strategy & Implementation Guide
Practical implementation guide: use case strategies, step-by-step instructions for building your first eval, common mistakes to avoid, tool selection (build vs. frameworks vs. hosted), and a 90-day rollout roadmap.
Lending & Insurance
Stuck in Neutral: How Inertia Is Stalling India’s Lending and Insurance Revolution
India’s lending and insurance slowdown isn’t about competition—it’s about inertia. Fear, low trust, and information gaps stop users before they even start. AI-driven personalization, local language support, and better timing can finally break this cycle.